The award winning Daniel Schofield has been impressing industry experts since he first exhibited his sleek and simple designs. With a back ground in carpentry Dan's products include decorative lighting, furniture and home accessories. In 2015 and his 'Tarnish' collection was named best accessory design by Elle Decoration magazine. Recently launching items with Decode and Benchmark, he found time to have this chat with me .... Enjoy!
If you had to choose one main inspiration for your work, what would it be and why?
Tough question! Inspiration comes from so many places, a lot of the time the material itself is the main source behind a project.
Describe your style in 3 words?
Clean, honest, reductive
Who is your design hero?
There is a few, but I think Achille Castiglione or Poul Kjareholm. They both had a great eye for detail and used materials in a very different but poetic way.
How has being a designer for Benchmark influenced your work?
The quality they aspire to is really impressive, no mm is left unconsidered. They put so much effort into the details and the craftsmen are second to none. It's great to be in that environment and just try and soak up all the knowledge they have.
How important is British design and manufacturing to you?
I think its really important to work closely with the manufacturer to get the best results, so being able to visit them and have a dialogue with them through the making of a product is great to be able to do.
There has been a lot of discussion about hand crafted goods in recent years, do you think this is just a trend or a long term shift in our priorities when looking for furniture and home goods?
I love the character of a handmade piece, but am also a fan of the capabilities of industrial processes, and a lot of my designs utilise both. Ive never considered either as a trend, I try and stay away from trends as I think there transient and don't last. I think there always has and always will be space for both in one form or another.
What is your favorite period in design history?
Post World War 2 was very interesting with all the new materials, technology and ideologies that came off the back of it. I also think right now is very interesting, looking forward is exciting.
Has 'Brexit' effected your business?
Not that Ive noticed yet, who knows what will happen though...
What are you working on next?
Lots of things I can't talk about yet, from tech, to accessories to furniture and everything in-between!